Social media marketing

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Why we do it.

Nobody likes a bad review. When a customer goes online and writes a bad  review about your customer service or your product, it feels very personal. But these reviews also give you a chance to solve the problem  immediately, and also make changes to your product or service to prevent the same issue from happening again. Prior to social media, brands did not have any consistent and measurable way to engage in these conversations. Despite the prevalence of social media, many brands are not taking advantage of it in a strategic way. As with any marketing tactic, execution of social media marketing should be “smart” and integrated with the rest of your digital strategy.

Market research

Approximately 80% of people with Internet access use social media. This makes it possible to conduct market research with an audience that is many times larger than any other media source can provide.

Campaign creation

Create a campaign that delivers relevant and striking information for all your (potential) followers. On the other hand, following your media should be commercially attractive for your community, leading to sales for your business.

Content management

Community managers should have both the authority and the meansto quickly adapt and address issues that arise. If you are managing a Facebook community, give your community content to unite around and get excited about.

Community building

You should communicate directly with your followers instead of only posting general messages to your page. The objective is to foster a community and establish connections between your business and new, loyal customers.

Sales activation

Social media marketing can be extremely effective, but many have a hard time measuring social ROI and integration with sales. Incorporating this into your marketing mix is not difficult and in the end it is worth it. You are able to let your sales force connect with your customers, using the content that you have created, to manage your brand’s reputation, sentiment, and customer trust. A social media strategy is vital in a world where consumers are now continuously connected to their personal and business networks. This workshop is intended to lay that information out in a clear way.

social

Some examples of our work

Please have a look at this selection of projects we were responsible for and really enjoyed working on. The projects interfaced with many aspects of supplements like vitamins, minerals,  herbal preparations, omega oils and even patented specialty supplements. But we also worked on the marketing and sales of functional food like sports nutrition, slimming food, super fruit shakes, medical food and children’s nutrition. For the last 5 years we worked extensively on market access of traditional herbal medicines, medical devices, medical food, beauty supplements and cosmetics. Over time, we have worked on a wide variety of projects for many different international clients. Often we were hired to help support product development, legal communication and export registration.

Last few years though, our expertise and focus had moved  towards the social aspect of health marketing. On one hand because of the trend for integrating social media and affiliate programs for community marketing and sales activation. On the other hand, due to the fact that consumers are more connected to products that are interactive. They want their senses to be challenged, whether it be through attractive labelling, branding or loyalty programs.

So, this is why we get very much involved with the full product life-cycle of our customers, including Facebook, twitter, LinkedIn and Instagram.

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