Product development

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How we do it.

Regardless of the functionality, our health products are the result of a standardized process for research, risk analysis, formulation, design and development. The product development team collects and reacts to ideas from a variety of perspectives. The customer itself prioritizes development of new content, based on user and business needs. Our trend watcher keeps an eye on breaking health news worldwide, reading broadly and gathering periodically for product planning meetings. In other words, Sanoplus facilitates knowledge that can inspire your marketing executives with the latest developments.

Market research

With survey structuring, social media contact and data analysis, we deliver the actionable insights you need to support your entire product lifecycle, from concept, to launch, and beyond.

Health claims

We are closely involved in monitoring EFSA developments and meetings. Together with our knowledge of legal and “on hold” claims we are able to provide timely advice on the commercial use of EU health claims.

Risk analysis

Risk assessment plays a key role in food safety approaches. Our team of toxicologists and risk assessors coordinate consultancy and expertise in the health risk assessment of food and health products.


Our formulation service carries out a thorough evaluation of active ingredients and ingredient levels, including a regulatory assessment of complete formulas, including food additives and processing aids.


We help companies deliver high quality health product labels for the EU market, incorporating the expertise of key national experts, to ensure appropriate wording, highlight all product specific and/or national food labelling requirements and advise on national practice when no clear legislation exists. On the other hand we supply hands on service for developing national language health product labels in line with the target country requirements, check the final artwork of labels and analyse whether company promotional materials and websites comply with both national and EU health marketing regulations.


Art direction

Essentially having a beautiful packaging design is a great way to sell you product and attract new customers. Believe it or not sometimes consumers purchase a product just because of the packaging. The design itself attracts them, and cashes in a purchase. If you agree and also realise how much role packaging plays in consumer purchasing, check out the meeting request form and plan a meeting to discusses your wishes for design and creation.


Good Manufacturing Practices (GMPs) must be employed to ensure product safety and quality. They require appropriate standards and practices regarding product manufacture, storage, handling and distribution of (natural) health products. As a production broker we monitor if our partners meet good manufacturing practice requirements and if procedures are in place for distribution records and product recalls and for the handling, storage and delivery of the health products.


The health product aisle can be an overwhelming place. There are shelves full of products, each looking for the attention of consumers. Nowhere is packaging more important than on-shelf. While its most important function is to safeguard product integrity and viability, packaging also serves as a brand ambassador, delivering the first point of tangible contact between products and consumers, establishing a vital link for cultivating the beginning of a consumer relationship.

Some examples of our work

Please have a look at this selection of projects we were responsible for and really enjoyed working on. The projects interfaced with many aspects of supplements like vitamins, minerals,  herbal preparations, omega oils and even patented specialty supplements. But we also worked on the marketing and sales of functional food like sports nutrition, slimming food, super fruit shakes, medical food and children’s nutrition. For the last 5 years we worked extensively on market access of traditional herbal medicines, medical devices, medical food, beauty supplements and cosmetics. Over time, we have worked on a wide variety of projects for many different international clients. Often we were hired to help support product development, legal communication and export registration.

Last few years though, our expertise and focus had moved  towards the social aspect of health marketing. On one hand because of the trend for integrating social media and affiliate programs for community marketing and sales activation. On the other hand, due to the fact that consumers are more connected to products that are interactive. They want their senses to be challenged, whether it be through attractive labelling, branding or loyalty programs.

So, this is why we get very much involved with the full product life-cycle of our customers, including Facebook, twitter, LinkedIn and Instagram.

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