Legal communication

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How we see it.

In a marketplace that gets more crowded everyday it is essential to draw positive consumer attention. A winning product claim does exactly this. The winning claim is a concise statement about your product or brand which best promises value to the consumer after the purchase. It captures what makes your product relevant – and what sets it apart from competition. With our legal health communication semantics you can evaluate a large set of product claims, helping you to understand what to say and how to say it. Not only will you learn which claims resonate best with consumers, we will also provide insight into why a particular claim is suitable for dietary supplements, functional nutrition, medical devices, beauty supplements, medical food and cosmetics. We can help your legal communication based on our extensive experience in health communication testing and our health claims database.

Regulatory analysis

We aim to enable clients to manufacture, distribute and sell their products without unjustified restrictions across the world. Our expertise offers regulatory analysis through our contacts health experts across the world.

Health claim wording

Our health claim wording guidelines provide variations of permitted claims and wording practices in national markets. They show the bandwidth of variations based on acceptable market practice in other EU countries.


As a health product company, you are facing an increasingly well-informed market. You have to work hard to build trust. Each marketing touch has to convince your prospects that “your product” is worth the price.


Brands are used to make promises about benefits that consumers can expect from a product. Through branding, consumers form associations that lead to a long-term relationship between products and consumers.


To protect and equip consumers to maximize their wellbeing, Sanoplus applies various national certification procedures across European countries. The certification is based on a set of guidelines that dictate whether a product can be deemed healthy. The guideline encompasses health care products such as dietary supplements, medical devices, traditional herbal medicines and cosmetical health products. In order to prevent our customers marketing deliverables being incompliant, we offer the “Health Claim Check”.


Some examples of our work

Please have a look at this selection of projects we were responsible for and really enjoyed working on. The projects interfaced with many aspects of supplements like vitamins, minerals,  herbal preparations, omega oils and even patented specialty supplements. But we also worked on the marketing and sales of functional food like sports nutrition, slimming food, super fruit shakes, medical food and children’s nutrition. For the last 5 years we worked extensively on market access of traditional herbal medicines, medical devices, medical food, beauty supplements and cosmetics. Over time, we have worked on a wide variety of projects for many different international clients. Often we were hired to help support product development, legal communication and export registration.

Last few years though, our expertise and focus had moved  towards the social aspect of health marketing. On one hand because of the trend for integrating social media and affiliate programs for community marketing and sales activation. On the other hand, due to the fact that consumers are more connected to products that are interactive. They want their senses to be challenged, whether it be through attractive labelling, branding or loyalty programs.

So, this is why we get very much involved with the full product life-cycle of our customers, including Facebook, twitter, LinkedIn and Instagram.

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